vivian le

I joined Kum & Go's first ever Brand Marketing team during 2020 as Creative Brand Designer. Working on a small team so fresh to the company gave me the opportunity to wear many different hats. 

During my time at Kum & Go, I was able to lead both the design & production of monthly signage kits for over 400 retail stores. This responsibility required me to be in constant communication with our different category teams to cover an array of active promotions with our different vendors & partners. 

I also art directed my first commercial photo shoots & established a new style of photography for the Kum & Go brand. The photographs produced were used for in-store signage and also the development of a new mobile app which allowed customers to submit pickup orders. This step was one of the first towards the rest of the company's rebranding, pivoting to a brighter, bolder, and more playful visual language. The goal was to capture the fresh and joyful perspective that K&G is bringing to the c-store industry by putting community first with a commitment to donating 10% back & introducing fresher, healthier choices that empower customers.